Assistant Professor
Programme of Public Relations and Advertising
Programme Director
MA in Communication

Office: T2-501-R8
Tel: (756)  3620838
Email: nc.ude.ciu@uhnaf

                       PRA DR FAN HU                
Academic & Professional Qualifications
  • Ph.D. Communication (Hong Kong Baptist University, Hong Kong, China)
  • M.A. Communication (University of Wisconsin-Stevens Point, USA)
  • B.A. English (Guangdong University of Foreign Studies, China)
Research Interests
  • Cognitive, emotional, and social effects of persuasive media contents
  • Advertising effects, persuasion, health communication, and food-related communication
Selected Research Project / Grants
  • 2018-present, Principal Investigator, “Safe or fun to eat? The uses and effects of advertising claims in Chinese newspaper food advertisements”.
  • 2017-2019, Principal Investigator, “The guilty pleasures of out-of-home eating: Effects of food communication environment.” UIC Research Grant: R201720 (RMB20,000).
  • 2016-2018, Project Leader, “Enhancement of the Public Relations and Advertising Programme.” University Innovation and Enhancement Fund, Education Department of Guangdong Province: R5201604 (RMB80,000).
Selected Publications
  • Shen, F., Lee, S. Y., Sipes, C., & Hu, F. (2012). Effects of media framing of obesity among adolescents. Communication Research Reports, 29(1), 26-33.
  • Chan, K., & Hu, F. (2008). Attitudes toward material possessions among Chinese children, Young Consumers, 9(1), 49-59.
Courses Taught
  • Persuasion and Social Influence
  • Communication Research Methods
  • Communication Theory
  • Research in Advertising and Public Relations
  • Media and Event Planning
  • Strategic Communication Campaigns
  • Professional Communication Skills