Position:Assistant Professor, Programme Director Office: T2-502-R6 |
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Academic & Professional Qualifications
- Ph.D. Communication (University of Macau, Macau)
- M.A. Communication and New Media (University of Macau, Macau)
- B.A. Chinese Language and Literature (Guangdong University of Finance and Economics, China)
Research Interests
- Advertising Aesthetics
- Creative Industries
Selected Research Project / Grants
- 2018-Present, Principle Investigator, Native Ads on Wechat Public Accounts.
- 2018-Present, Member of Editorial Board, Anthem Press Television Studies Series.
Selected Publications
- Xu Xiaying & Tony Schirato (2015). Chinese Creative Industries, Soft Power and Censorship: the Case of Animation. Communication, Politics & Culture Journal, 48 (2), pp. 24-43.
- Xu Xiaying, Tan See Kam & Jiang Wei (2013). Of Goats, Lambs, Sheep and Wolves: Chinese animation and cultural industries. Asian Cinema, 24 (2), pp. 239-258.
- Xu Xiaying (2012). Chinese Audiences and U.S. Sitcoms: the Case of Friends. Projections, 1, pp. 1-30.
- 许夏营 (2014) 中国动画电影进入媒体融合时代了吗? ——结合《 十万个冷笑话》 个案。《电影艺术》, 第6期, 第33-38页。(CSSCI)。
- 许夏营 (2014) 动画电影如何穿透文化——《 疯狂原始人》 的 “叙事透明性” 分析。《当代电影》,第1期,第159-161页。(CSSCI)。
- Hui, Liu, Shi-Yan Chao, and Richard Xiaying Xu (2018). “Guangzhou film” and Guangzhou urban culture. In Emilie Yueh-yu Yeh (ed) (2018). Early Film Culture in Hong Kong, Taiwan, and Republican China: Kaleidoscopic Histories. University of Michigan Press.
Conference Presentations
- Xu Xiaying, Rao Runshi & Zhao Mengmeng (2019) Seamless Transition: Genre Analysis of Native Ads on Wechat Public Accounts. Paper presented at the 12th International Forum on PRAD & The 6th Annual Conference of PRSC, Xiamen University, July 19, 2019.
- XU Xiaying (2015) A Bar and a City: the London Lounge in Zhuhai. Paper Presented at the First Global Creative Industries Conference, HKU, April 19, 2015.
Courses Taught
- Public Relations and Advertising Strategic Campaigns
- Introduction to Communication
- Public Relations Writing
- Mass Media Writing
- Advertising Copywriting
- Consumer Behavior
- Professional Communication Skills
- Applied Ethics in Humanities and Social Sciences
- Photography and Videography in Advertising
- Language, Media and Culture
- New Media Communication (MA)