Programme of Public Relations and Advertising

Office: T2-601-R9
Tel: (756) 3620653
Email: nc.ude.ciu@gnawnixnauy

                                         PRA Ms. Yuanxin Wang
Academic & Professional Qualifications
  • PhD candidate, Media and Communication, Temple University, United States
  • Master of Philosophy, Communication Studies, Hong Kong Baptist University, Hong Kong
  • Master of Arts, International Journalism, University of Central Lancashire, United Kingdom
Research Interests
  • New media effects
  • Cyberbullying
  • Intercultural communication
  • Environmental communication
  • Persuasion
  • Conflict management
  • Quantitative research methods
 Selected Publications
  • Wang, Y. X. (2017). Framing and mis-framing in micro-blogging sites in China: Online propagation of animal cruelty campaign. In M. A. Brown Sr. (Ed.), Social media performance evaluation and success measurements. Hershey, PA: IGI. doi:10.4018/978- 1-5225-1963-8.ch005
  • Wang, Y. X. (2016). Dimensions of mobile phone behaviors in environmental communication.
  • In Z. Yan (Ed.), Encyclopedia of Mobile Phone Behavior (Volumes 1, 2, & 3). Hershey, PA: IGI. doi:10.4018/978-1-4666-8239-9 
  • Cao, W., Zhang, X., Xu, K., & Wang, Y. X. (2016). Modeling online health information-seeking behavior in China: The roles of source characteristics, reward assessment, and internet self-efficacy. Health Communication. doi:10.1080/10410236.2015.1045236
  • Webb, L. M., &Wang, Y. X. (2013). Techniques for sampling on-line data sets. In W. C. Hu, & N. Kaabouch (Eds.), Big data management, technologies, and applications (pp.95-114). Hershey, PA: IGI. doi:10.4018/978-1- 4666-4699-5.ch0052
 Courses Taught
  • Communication, Culture, and Identity
  • Technology and Culture
  • Media and Cultural Difference
  • The Future of Your TV
  • Advanced PR Writing
  • News Writing & Media Relations