Assistant Professor
Programme of Public Relations and Advertising
Programme Director of Master in Communication

Office: T2-401-R8
Tel: (756) 3620041
Email: nc.ude.ciu@mileeliahc

                                       PRA Dr Lim Chai Lee Chally
Academic & Professional Qualifications
  • PhD, Communication, Northern University of Malaysia, Malaysia
  • Bachelor of Communication (Hons), Northern University of Malaysia, Malaysia
Academic Interests
  • Communication Studies
  • Spatial Production
  • Ethnography
  • Non-Western Perspectives
Selected Research Project / Grants
  • 2017, C. L. Lim, Principal Investigator, “Animation Industry in Malaysia.” Funded by Taipei Economic and Cultural Office in Malaysia. (RMB20,164).
  • 2017, C.L. Lim, Co-Investigator, “Study of Chinese Listeners Preferences on Radio Programme.” Funded by National University of Malaysia. (RMB84,017).
  • 2017, C.L. Lim, Co-Investigator, “Chinese Malaysian: Our Identities.” Funded by Tun Tan Cheng Lock Centre for Social and Policy Studies. (RMB110,903).
  • 2016, C.L. Lim, Focus Group Moderator (Malaysia) for Project PONdER, Nanyang Technological University, Singapore.
  • 2015-2016, C.L. Lim, Co-Investigator, “A Study of Voters’ Perceptions and Decisions.” Funded by Universiti Tunku Abdul Rahman External Grant, Malaysia. (RMB1 million).
  • 2014, C.L. Lim, Co-Investigator, “New Villages Master Plan Review: Categorizing New Villages.” Funded by Ministry in Prime Minister Department, Malaysia. (RMB109,222).
Selected Publications
  • 2015, C. L. Lim. Production of space from non-Western perspectives: Making a performing arts centre a socially lived space or a productive non-place? Proceedings of the International Symposium on Interactions of Creative Culture and Industries: East Asia in Comparative Perspective, organized by the Center for Asia-Pacific Area Studies (CAPAS), Academia Sinica, Institute of Ethnography, Academia Sinica, Taiwan.
 Courses Taught
  • Foundations of Communication
  • Communication Theories
  • Public Relations / Mass Media Writing