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Xiaying (Richard) XU, Ph.D., Assistant Professor, Programme Director (Public Relations and Advertising)

  • PhD, Communication, University of Macau, Macau
  • Master of Arts, New Media and Communication, University of Macau, Macau
  • Bachelor of Arts,Chinese Language and Literature. Guangdong University of Finance & Economics, China

Dr. Xu currently teaches classes in Introduction to Communication, Language Media and Culture, and Applied Ethics in Humanities and Social Sciences. He taught Intercultural Communication, Interpersonal Communication, Introduction to Critical Communication and Culture at the University of Macau before joining UIC in September 2016.

His research interests are focused in the areas of cultural and creative industries; popular culture; advertising culture, etc. He has published several refereed articles in English on international academic journals including Communication, Culture and Politics Journal, and Asian Cinema. He has also published a few journals in Chinese on CSSCI indexed journals including Film Art and Contemporary Cinema. In practice, he is interested in public relations and advertising campaigns and advertising photography.

Office: T2-502-R6

Telephone: 86-756-362-0507

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Fan HU, Ph.D., Assistant Professor

  • PhD, Communication, Hong Kong Baptist University, Hong Kong
  • Master of Arts, Communication, University of Wisconsin-Stevens Point, USA
  • Bachelor of Arts, English(minor: International Business), Guangdong University of Foreign Studies, China

Dr. Hu currently teaches classes in communication research, communication theory, media planning, and persuasion. Dr. Hu received her Ph.D. in communication from Hong Kong Baptist University. She conducts research in the psychological processing of advertising, strategic communication, and persuasion. Prior to her doctoral study, she worked in the media and advertising agencies in the U.S. as well as taught communication courses in China. Before joining UIC, she also provided research and consulting work in Canada.

Research areas: Cognitive processing in advertising and health communication, strategic communication and persuasion, and social and psychological effects of appearance-focused media contents

Office: T2-501-R8

Telephone: 86-756-362-0838

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Joo Suk (Joseph) PARK, Ph.D., Assistant Professor

  • PhD, Public Relations (Minor: Statistics), The University of Tennessee, USA
  • Master of Arts, Public Relations, The University of Tennessee, USA
  • Bachelor of Arts, Advertising & Public Relations , Chung Ang University, Korea

The mainstream of Dr. Joo Suk PARK's research is about attitudinal and behavioral changes when accepting new media tech and placed credibility on information.

Industry experiences:

  • Orange Institute topic presenter – Exa-Scale system
  • International Super Computing Conference - Communication and PR director
  • Ethiopian National Super Computer Project - Marketing and communication consultant
  • GTC (GPU Technology Conference, San Jose) Presenter
  • Korean Institute of Technology - Community Relations Researcher
  • Korean Institute of Better Management - Marketing PR seminar
  • Korean Supreme Court Public Service Promotion - Researcher
  • eBay AP - Strategy Dept., Team manager
  • Taylor Nelson Sofres Consumer Panel - Marketing Consultancy

Office: T2-501-R3

Telephone: 86-756-362-0529

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Renata WOJTCZAK, Ph.D., Assistant Professor

Dr. Renata Wojtczak joined the Division of Human and Social Sciences in 2014. Her fields of expertise cover visual communication in areas of marketing, advertising, branding, and persuasion. She is interested in researching various forms of presentational symbolism, their meanings and interpretations at cultural, group, and interpersonal levels. Dr. Wojtczak received her PhD degree in Communication from Hong Kong Baptist University in 2014.

Before pursuing her academic career, she worked as a marketing manager and graphic designer for various international lifestyle, tennis, ski, snowboarding and skateboarding brands, e.g., HEAD,  Etnies, Es, Emerica, Element, 32, Vonzipper. Dr. Wojtczak possess both solid industrial and academic experiences in marketing, advertising and communication.

Office: T2-502-R8

Telephone: 86-756-362-0803

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Chai Lee (Chally) LIM, Ph.D., Assistant Professor

  • PhD, Communication, Northern University of Malaysia, Malaysia
  • Bachelor of Communication (Hons), Northern University of Malaysia, Malaysia

Dr.Chally Lim obtained her Bachelor of Communication (Hons) with First Class Honour and PhD in Communication from Malaysia.Prior to joining UIC, Dr Lim was the Head of Department of Mass Communication and taught various courses related to Communication and Corporate Communication in a private university in Malaysia. She has presented a number of research papers at various international conferences and has been invited to Center for Asia-Pacific Area Studies (CAPAS), Academia Sinica, Taiwan as presenter in 2015. Before pursuing her academic career, she worked at one of the largest media agencies, Mindshare, for media planning.

Her research interests include Ethnography, Communication, Organization Space, Malaysian Chinese, Identity Studies and Non-Western Perspectives.

Office: T2-401-R8

Telephone: 86-756-3620041

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Wonkyung Kim, Ph.D., Assistant Professor

  • PhD, Information and Media, Michigan State University
  • Master of Arts, Journalism and Mass Communication, Korea University
  • Bachelor of Arts, Public Relations and Advertising, Sookmyung Women’s University

Wonkyung Kim currently teaches courses in Advertising and Society, Communication Research, and Language Media and Culture. She joined UIC in September 2018. Before joining UIC, she taught several courses at Michigan State University. Her research is geared toward consumer behavior on social media, such as consumers’ responses to electronic word-of-mouth (eWOM). Her research focuses on understanding the effects of message attributes and message recipient personality traits on consumer engagement across various social media platforms. Her work has appeared in journals such as Cyberpsychology, Behavior, and Social Networking, Journal of Interactive Advertising, Communication Studies, Media Psychology, and American Behavioral Scientist. She has presented her work at numerous conferences including the American Academy of Advertising, International Communication Association, and Association for Education in Journalism, and Mass Communication. A traveler at heart, she is always dreaming about her next destination.

Office: T2-601-R7

Telephone: 86-756-3620743

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Xiaomeng (Maggie) LAN, Ph.D., Assistant Professor

  • PhD, University of Florida, USA
  • Master of Arts, University of Florida, USA

Lan’s teaching areas include public relations campaigns, writing, and public relations theory and research. Her current research focuses on participation and engagement as a driving philosophy behind contemporary public relations, as well as the role of the mechanisms of engagement and motivation in leading to varied effectiveness in organizations’ relationship-building, reputation-management, and value-co-creation efforts. Lan also has conducted research on the interplay among political public relations efforts, news media content, and public opinion in traditional and interactive mass mediated contexts.

Office: T2-502-R8

Telephone: 86-756-3620199

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Eunsin Joo, Ph.D., Assistant Professor

  • PhD, Information and Media, Michigan State University, USA
  • Master of Arts, Mass Communication, University of Georgia, USA
  • Bachelor of Arts, Advertising and Public Relations, Hongik University, South Korea

Dr. Joo joined UIC in February 2020. Before joining UIC, she taught media studies as well as advertising courses at several universities around the world, including Michigan State University in the U.S. and Kookmin University and Chosun University in South Korea. She also worked as an overseas public relations officer for a quasi-government agency at South Korea's Ministry of Culture, Sports and Tourism.

Her research focuses on digital media influencer and sponsorship effects, cognitive and psychological processing in mHealth communication, new media technologies in the context related to privacy and security issues. She is currently interested in digital content strategies for local media and local communities. Her work has been published in peer-reviewed journals, such as International Journal of Advertising, Mobile Media & Communication, Computers in Human Behavior, Heath Communication, and Journal of Medical Internet Research – mHealth and uHealth. She has also presented her work at various international conferences including the American Academy of Advertising (AAA), International Communication Association (ICA), Association for Education in Journalism, and Mass Communication (AEJMC), Global Marketing Conference (GMC), and International Conference on Research in Advertising (ICORIA).

Office: Nil

Telephone: Nil

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 Yuanxin Wang

Yuanxin (Yvonne) Wang, Ph.D. candidate, Lecturer

  • PhD candidate, Media and Communication, Temple University, United States
  • Master of Philosophy, Communication Studies, Hong Kong Baptist University, Hong Kong
  • Master of Arts, International Journalism, University of Central Lancashire, United Kingdom
  • Bachelor of Arts, Applied English, Nanjing Artillery Academy, China

Ms. Wang currently teaches classes in Applied Ethics in Humanities and Social Sciences, Consumer Behavior, and Principle of Advertising. She taught Communication, Culture, and Identity, Technology and Culture, Media and Culture Difference, The Future of Your TV, News Writing & Media Relations, and Advanced PR Writing at Temple University before joining UIC in August 2019.

Her research interests lies in effect of new media, cyberbullying, intercultural communication, environmental communication, persuasion, conflict management, and quantitative research method. Most of her publications are in the field of new media, such as effect of new media, Big data, and online research methods. She also presented research papers in conferences including International Communication Association (ICA), National Communication Association (NCA), and International Association for Conflict Management.

Office: T2-601-R9

Telephone: 86-756-3620653

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Runshi (Alice) RAO, M.A., Assistant Instructor

University of Leicester, U.K

Master of Arts degree in Media and Advertising

Office: T2-502-R29

Telephone: 86-756-362-0417

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Yanrui (Iris) Li, M.A., Assistant Instructor

University of Sussex, U.K

Master of Arts degree in Media and Cultural Studies

Office: T2-502-R29

Telephone: 86-756-362-0419

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Lijun (Loi ) Luo, M.A., Assistant Instructor

Monash University, AUS

Master of Art degree in Communications and Media Studies

Office: T2-502-R29

Telephone: 86-756-362-0515

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Lihua (Andy) CHEN, MSc, Assistant Instructor

University of Liverpool, UK

Master of Science in Media and Communication

Office: T2-502-R29

Telephone: 86-756-362-0813

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