Employment Opportunities in China

We believe that China’s increasing emergence onto the world stage will increase the demand for advertising and public relations professionals. Therefore, there will be a strong and growing employment market for graduates of the programme. We are also confident of the marketability of our students because the Public Relations and Advertising Programme offers many theoretical, skills, and global courses that will enable graduates to:

  • communicate effectively in both written and oral English;
  • work comfortably as individual as well as team members in intercultural and global settings;
  • apply knowledge in public relations and advertising in both China and the western world; and
  • utilise the skills they gained to achieve a successful career or pursue further studies.

Many of the past graduates continued graduate studies overseas or in Hong Kong. Several of them gained employment in places where they did their internships. Others began careers in the following areas of work:

  • Advertising Agencies
  • Public Relations Agencies
  • Integrated marketing firms
  • Promotions
  • Government
  • Corporations
  • Design firms
  • Tourism and travel industries
  • Higher education and academia
  • Publishing and mass media
  • Administration
  • Newspapers
  • Small business
  • International business communications positions