The Master of Arts in Communication aims to equip students with the critical thinking acumen necessary to develop effective communication strategies, through the application of:

  • research
  • advanced analysis
  • creativity
  • ethical behavior

Students will enhance their professional portfolio and prepare themselves to become effective leaders in the global communication industry.


Programme Structure


The MA in Communication is a one-year full-time/ two-years part-time degree programme that requires students to complete 27 units of coursework, which include 12 units of Core Courses and 15 units of Elective Courses.


  Course Code Title Units
Core Courses COMM7010   Foundations of Global Strategic Communication 3
COMM7020   Communication Research Methods 3
COMM7030   Introduction to Communication Campaigns 3
COMM7040   Branding 3
Elective Courses COMM7050   Integrated Marketing Communication 3
COMM7060   Public Relations and Advertising Management 3
COMM7070   Media and Communication in Chinese Societies 3
COMM7080   New Media Communication 3
COMM7090   Issues in Corporate Communication 3
COMM7100   Social Media and Online Social Networks 3
COMM7110   Topics in Strategic Communication 3
COMM7120   Communication, Media and Society 3
COMM7130   Advanced Campaign Project 3


Study Mode


Start from every September.

  • Full-time: 1 academic year
  • Part-time: 2 academic years


Course Arrangement


Full-time Mode (1 year)                                                                             
Part-time Mode (2 years)                                                                  

Semester One (12 units):

4 Core courses

Semester One (6 units):

COMM7010 Foundations of Global Strategic Communication

COMM7020 Communication Research Methods


Semester Two (15 units): 

5 Elective courses

Semester Two (6 units):

2 Elective courses



Semester Three (6 units):

COMM7030 Introduction to Communication Campaigns

COMM7040 Branding



Semester Four (9 units):

3 Elective courses



Tuition Fee


  • Full-time: RMB 80,000 per year (For 2019 admission)
  • Part-time: RMB 45,000 per year; RMB 90,000 for two years (For 2019 admission)


Medium of Instruction




Graduation Certificate


Masters of Arts in Communication awarded by Hong Kong Baptist University (HKBU)