The Master of Arts in Communication (Communication Studies Concentration) aims to equip students with the critical thinking acumen necessary to develop effective communication strategies, through the application of:

  • research
  • advanced analysis
  • creativity
  • ethical behavior

Students will enhance their professional portfolio and prepare themselves to become effective leaders in the global communication industry.


Programme Structure


The graduation requirement of this programme is 27 units, consisting of 6 units of Core courses, and 21 units of Elective courses.

The Programme offers three Core courses. “Foundations of Communication Study” stresses the history of, and approaches to, the academic study of communication. “Approaches and Methods in Communication Research” introduces the student to the research process, the idea of evidence, and the reading of research reports using a variety of methods. “Perspectives on Media and Society” discusses the relationships between communication media, content, social structures, and social processes.

Except the three core courses, the Programme offers students elective courses with diversity. The Programme’s elective courses aim at educating professionals in the application of conceptual knowledge about communication management and equipping students with analytical concepts and skills for examining issues in media or mass communication practices.


Core Courses (6 Units) Units
Foundations of Communication Study 3
COMM7020 Approaches and  Methods in Communication Research 3
Elective Courses (21 Units) Units 
Remark: Elective courses are subject to teacher and equipment arrangements for the year. Not all elective courses will be offered in the same academic year. The quota for the elective courses is limited.
COMM7030 Perspectives on Media and Society 3
COMM7040 Issues in Intercultural Communication 3
COMM7050 Media and Communication in Chinese Societies 3
COMM7060 Issues in Corporate Communication 3
COMM7130 Globalization of Media & Communication 3
COMM7160 Organizational Communication 3
COMM7170 Communication Campaign Workshop 3
COMM7180 Media Law and Ethics 3
COMM7190 Issues and Cases in Mass Communication 3
COMM7200 New Media Workshop 3
COMM7210 Project 3
COMM7220 Advertising Management 3
COMM7230 Writing for Multimedia in Public Relations 3
COMM7240 Media Markets 3
COMM7250 Strategic Public Relations and Crisis Management 3
COMM7270 Media Policies and Regulations 3
COMM7280 Communication Technologies & Media Organizations 3
COMM7300 Consumer Insights 3
COMM7310 International Advertising 3
COMM7510 Public Administration and the Media 3
COMM7550 Advertising in China 3
COMM7560 Political Communication & Public Opinion 3
COMM7570 Youth, Media and Consumption 3
COMM7580 Social Media Marketing 3
COMM7610 Social Services Marketing and Communication 3
COMM7620 Social Media and Online Social Networks 3
COMM7630 Qualitative Research Methods 3
COMM7640 Introduction to the Chinese Internet 3
COMM7650 Introduction to Social Science Theories 3
COMM7660 Statistical Analysis in Communication 3
COMM7750 Using Social Networks: For the Communications Professional 3
COMM7760 Advertising and Society 3
COMM7770 Data Visualization 3
COMM7780 Big Data Analytics for Media and Communication 3
COMM7790 Communication and Technology 3
COMM7800 New Media Design & Communication 3
COMM7810 Branding 3
COMM7820 Privacy, Data Protection, and Surveillance in the Communication and Media context 3
COMM7830 Media Communications and Psychology 3
COMM7840 Algorithmic Culture 3
COMM7850 Emerging Technology for Media and Communication 3
COMM7860 Communicating Data 3

Study Mode

  • Full-time: 1 academic year
  • Part-time: 2 academic years


Course Arrangement

Full-time Mode (1 year)                                                                             
Part-time Mode (2 years)                                                                  

Semester 1 (12 units):

2 Core Courses (6 units)

2 Elective Courses (6 units)

Year 1 / Semester 1 (6 units):

2 Core Courses (6 units)

Semester 2 (15 units): 

5 Elective courses (15 units)

Year 1 / Semester 2 (6 units):

2 Elective courses (6 units)

Year 2 / Semester 1 (9 units):

3 Elective courses (9 units)

Year 2 / Semester 2 (6 units):

2 Elective courses (6 units)

Tuition Fee


Full-time: HKD 120,000 per year (Tentative)

Part-time: HKD 120,000 for two years (Tentative)

Application Fee: CNY 270


Medium of Instruction




Graduation Certificate


Masters of Arts in Communication awarded by Hong Kong Baptist University (HKBU)