Aims
The Master of Arts in Communication aims to equip students with the critical thinking acumen necessary to develop effective communication strategies, through the application of:
- research
- advanced analysis
- creativity
- ethical behavior
Students will enhance their professional portfolio and prepare themselves to become effective leaders in the global communication industry.
Programme Structure
The MA in Communication is a one-year full-time/ two-years part-time degree programme that requires students to complete 27 units of coursework, which include 12 units of Core Courses and 15 units of Elective Courses.
| Course Code | Title | Units | |
| Core Courses | COMM7010 | Foundations of Global Strategic Communication | 3 |
| COMM7020 | Communication Research Methods | 3 | |
| COMM7030 | Introduction to Communication Campaigns | 3 | |
| COMM7040 | Branding | 3 | |
| Elective Courses | COMM7050 | Integrated Marketing Communication | 3 |
| COMM7060 | Public Relations and Advertising Management | 3 | |
| COMM7070 | Media and Communication in Chinese Societies | 3 | |
| COMM7080 | New Media Communication | 3 | |
| COMM7090 | Issues in Corporate Communication | 3 | |
| COMM7100 | Social Media and Online Social Networks | 3 | |
| COMM7110 | Topics in Strategic Communication | 3 | |
| COMM7120 | Communication, Media and Society | 3 | |
| COMM7130 | Advanced Campaign Project | 3 |
Study Mode
Start from every September.
- Full-time: 1 academic year
- Part-time: 2 academic years
Course Arrangement
| Full-time Mode (1 year) |
Part-time Mode (2 years) |
|
Semester One (12 units)： 4 Core courses |
Semester One (6 units): COMM7010 Foundations of Global Strategic Communication COMM7020 Communication Research Methods
|
|
Semester Two (15 units): 5 Elective courses |
Semester Two (6 units): 2 Elective courses
|
|
Semester Three (6 units): COMM7030 Introduction to Communication Campaigns COMM7040 Branding
|
|
|
Semester Four (9 units): 3 Elective courses
|
Tuition Fee
- Full-time: RMB 80,000 per year
- Part-time: RMB 45,000 per year; RMB 90,000 for two years
Medium of Instruction
English
Graduation Certificate
Masters of Arts in Communication awarded by Hong Kong Baptist University (HKBU)