Aims
The Master of Arts in Communication (Communication Studies Concentration) aims to equip students with the critical thinking acumen necessary to develop effective communication strategies, through the application of:
- research
- advanced analysis
- creativity
- ethical behavior
Students will enhance their professional portfolio and prepare themselves to become effective leaders in the global communication industry.
Programme Structure
The graduation requirement of this programme is 27 units, consisting of 6 units of Core courses, and 21 units of Elective courses.
The Programme offers three Core courses. “Foundations of Communication Study” stresses the history of, and approaches to, the academic study of communication. “Approaches and Methods in Communication Research” introduces the student to the research process, the idea of evidence, and the reading of research reports using a variety of methods. “Perspectives on Media and Society” discusses the relationships between communication media, content, social structures, and social processes.
Except the three core courses, the Programme offers students elective courses with diversity. The Programme’s elective courses aim at educating professionals in the application of conceptual knowledge about communication management and equipping students with analytical concepts and skills for examining issues in media or mass communication practices.
| Core Courses (6 Units) | Units | |
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| COMM7010 |
Foundations of Communication Study | 3 |
| COMM7020 | Approaches and Methods in Communication Research | 3 |
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| Elective Courses (21 Units) | Units | |
| Remark: Elective courses are subject to teacher and equipment arrangements for the year. Not all elective courses will be offered in the same academic year. The quota for the elective courses is limited. |
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| COMM7030 | Perspectives on Media and Society | 3 |
| COMM7040 | Issues in Intercultural Communication | 3 |
| COMM7050 | Media and Communication in Chinese Societies | 3 |
| COMM7060 | Issues in Corporate Communication | 3 |
| COMM7130 | Globalization of Media & Communication | 3 |
| COMM7160 | Organizational Communication | 3 |
| COMM7170 | Communication Campaign Workshop | 3 |
| COMM7180 | Media Law and Ethics | 3 |
| COMM7190 | Issues and Cases in Mass Communication | 3 |
| COMM7200 | New Media Workshop | 3 |
| COMM7210 | Project | 3 |
| COMM7220 | Advertising Management | 3 |
| COMM7230 | Writing for Multimedia in Public Relations | 3 |
| COMM7240 | Media Markets | 3 |
| COMM7250 | Strategic Public Relations and Crisis Management | 3 |
| COMM7270 | Media Policies and Regulations | 3 |
| COMM7280 | Communication Technologies & Media Organizations | 3 |
| COMM7300 | Consumer Insights | 3 |
| COMM7310 | International Advertising | 3 |
| COMM7510 | Public Administration and the Media | 3 |
| COMM7550 | Advertising in China | 3 |
| COMM7560 | Political Communication & Public Opinion | 3 |
| COMM7570 | Youth, Media and Consumption | 3 |
| COMM7580 | Social Media Marketing | 3 |
| COMM7610 | Social Services Marketing and Communication | 3 |
| COMM7620 | Social Media and Online Social Networks | 3 |
| COMM7630 | Qualitative Research Methods | 3 |
| COMM7640 | Introduction to the Chinese Internet | 3 |
| COMM7650 | Introduction to Social Science Theories | 3 |
| COMM7660 | Statistical Analysis in Communication | 3 |
| COMM7750 | Using Social Networks: For the Communications Professional | 3 |
| COMM7760 | Advertising and Society | 3 |
| COMM7770 | Data Visualization | 3 |
| COMM7780 | Big Data Analytics for Media and Communication | 3 |
| COMM7790 | Communication and Technology | 3 |
| COMM7800 | New Media Design & Communication | 3 |
| COMM7810 | Branding | 3 |
| COMM7820 | Privacy, Data Protection, and Surveillance in the Communication and Media context | 3 |
| COMM7830 | Media Communications and Psychology | 3 |
| COMM7840 | Algorithmic Culture | 3 |
| COMM7850 | Emerging Technology for Media and Communication | 3 |
| COMM7860 | Communicating Data | 3 |
Study Mode
- Full-time: 1 academic year
- Part-time: 2 academic years
Course Arrangement
| Full-time Mode (1 year) |
Part-time Mode (2 years) |
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Semester 1 (12 units)： 2 Core Courses (6 units) 2 Elective Courses (6 units) |
Year 1 / Semester 1 (6 units): 2 Core Courses (6 units)
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Semester 2 (15 units): 5 Elective courses (15 units) |
Year 1 / Semester 2 (6 units): 2 Elective courses (6 units)
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Year 2 / Semester 1 (9 units): 3 Elective courses (9 units)
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Year 2 / Semester 2 (6 units): 2 Elective courses (6 units)
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Tuition Fee
Full-time: HKD 120,000 per year
Part-time: HKD 120,000 for two years
Application Fee: CNY 270
Medium of Instruction
Chinese
Graduation Certificate
Masters of Arts in Communication awarded by Hong Kong Baptist University (HKBU)