Edgar

Edgar Yuen, Ph.D., Associate Professor

  • Programme Director
  • PhD, Communication, Peking University, China
  • Master of Philosophy, The Chinese University of Hong Kong, Hong Kong, China
  • Bachelor of Arts, University of Windsor, Canada

Dr. Edgar Yuen is an Associate Professor in Media and Communication Studies. He holds a PhD from Peking University, P.R. China and a Master of Philosophy (MPhil) from Chinese University of Hong Kong. Dr. Yuen has vast industry experience in writing and editing news for Hong Kong newspapers. He continues to write columns for Hong Kong newspapers and magazines and actively contributes to the College’s corporate communications.

Research areas: news writing and reporting, commentary writing, and media ethics.

Office: T2-501-R4

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 郭中实

Steve GUO, Ph.D., Professor

  • Associate Programme Director
  • Director of MA in Communication, Hong Kong Baptist University
  • PhD, Communication, University of Wisconsin-Madison, USA
  • Master of Arts, Political communication, University of Wisconsin-Madison, USA
  • Bachelor of Arts, Beijing Foreign Studies University, China

Prof. Guo received his BA in English and English literature from Beijing Foreign Studies University. He worked as a journalist at China Daily for seven years before obtaining his Master's and PhD degree in political communication at the University of Wisconsin-Madison. His research interest focuses on news production and its social impact. Prof. Guo has been teaching in HKBU since 1996.

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 Fan HU, Ph.D., Assistant Professor

  • PhD, Communication, Hong Kong Baptist University, Hong Kong
  • Master of Arts, Communication, University of Wisconsin-Stevens Point, USA
  • Bachelor of Arts, English(minor: International Business), Guangdong University of Foreign Studies, China

Dr. Hu currently teaches classes in communication research, communication theory, media planning, and persuasion. Dr. Hu received her Ph.D. in communication from Hong Kong Baptist University. She conducts research in the psychological processing of advertising, strategic communication, and persuasion. Prior to her doctoral study, she worked in the media and advertising agencies in the U.S. as well as taught communication courses in China. Before joining UIC, she also provided research and consulting work in Canada.

Research areas: Cognitive processing in advertising and health communication, strategic communication and persuasion, and social and psychological effects of appearance-focused media contents.

Office: T2-501-R8

Telephone: 86-756-362-0838

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Joo Suk (Joseph) PARK, Ph.D., Associate Professor

  • PhD, Public Relations (Minor: Statistics), The University of Tennessee, USA
  • Master of Arts, Public Relations, The University of Tennessee, USA

The mainstream of Dr. PARK's research is about attitudinal and behavioral changes when accepting new media technology and perceived credibility on information. The research interests come from his industry experiences of European telecommunication industry of Orange Institute topic presentation on Exa-Scale system, PR director of International Super Computing Conference, head of marketing division of Ethiopian National Super Computer Project, GTC (GPU Technology Conference, San Jose) Presenter, community relations researcher of Korean Institute of Technology, Korean Institute of Better Management - Marketing PR seminar, and researcher of Korean Supreme Court Public Service Promotion.

Before joining the industry research projects, Dr. Park served several international business such as eBay AP - Strategy Dept., Team manager, Taylor Nelson Sofres Consumer Panel - Marketing Consultancy, and so on.

Office: T2-501-R3

Telephone: 86-756-362-0529

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Renata WOJTCZAK, Ph.D., Assistant Professor

  • PhD, Communication, Hong Kong Baptist University, Hong Kong
  • M.Sc., Marketing and Management, University of Economics in Krakow, Poland

Dr. Renata Paulina Wojtczak is Assistant Professor of Public Relations and Advertising at BNU-HKBU United International College in China. Her field of expertise includes visual communication in areas of marketing, advertising, branding, and persuasion. She is researching various forms of presentational symbols, their meanings and interpretations at cultural (mainly Poland and China), group, and interpersonal levels. Dr. Wojtczak possess both industrial and academic experience in marketing, advertising, and communication. She received her PhD degree in communication from Hong Kong Baptist University in 2014. Before pursuing her academic career, she worked as a marketing manager and graphic designer for various international lifestyle, tennis, ski, snowboarding and skateboarding brands, e.g., HEAD,  Etnies, Es, Emerica, Element, 32, Vonzipper.

Office: T2-502-R21

Telephone: 86-756-362-0803

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Xiaying (Richard) XU, Ph.D., Assistant Professor

  • PhD, Communication, University of Macau, Macau
  • Master of Arts, New Media and Communication, University of Macau, Macau
  • Bachelor of Arts, Chinese Language and Literature. Guangdong University of Finance & Economics, China

Dr. Xu currently teaches classes in Introduction to Communication, Language Media and Culture, and Applied Ethics in Humanities and Social Sciences. He taught Intercultural Communication, Interpersonal Communication, Introduction to Critical Communication and Culture at the University of Macau before joining UIC in September 2016.

His research interests are focused in the areas of cultural and creative industries; popular culture; advertising culture, etc. He has published several refereed articles in English on international academic journals including Communication, Culture and Politics Journal, and Asian Cinema. He has also published a few journals in Chinese on CSSCI indexed journals including Film Art and Contemporary Cinema. In practice, he is interested in public relations and advertising campaigns and advertising photography.

Office: T2-502-R6

Telephone: 86-756-362-0507

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Chai Lee (Chally) LIM, Ph.D., Assistant Professor

  • PhD, Communication, Northern University of Malaysia, Malaysia
  • Bachelor of Communication (Hons), Northern University of Malaysia, Malaysia

Dr. Chally Lim obtained her Bachelor of Communication (Hons) with First Class Honour and PhD in Communication from Malaysia.Prior to joining UIC, Dr Lim was the Head of Department of Mass Communication and taught various courses related to Communication and Corporate Communication in a private university in Malaysia. She has presented a number of research papers at various international conferences and has been invited to Center for Asia-Pacific Area Studies (CAPAS), Academia Sinica, Taiwan as presenter in 2015. Before pursuing her academic career, she worked at one of the largest media agencies, Mindshare, for media planning.

Her research interests include Ethnography, Communication, Organization Space, Malaysian Chinese, Identity Studies and Non-Western Perspectives.

Office: T2-401-R8

Telephone: 86-756-362-0041

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 Alice1

Runshi (Alice) RAO, M.A., Assistant Instructor

University of Leicester, U.K

Master of Arts degree in Media and Advertising

Office: T2-502-R29

Telephone: 86-756-362-0417

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