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Fan HU, Ph.D., Programme Director
Dr. Hu currently teaches classes in communication research, communication theory, media planning, and persuasion. Dr. Hu received her Ph.D. in communication from Hong Kong Baptist University. She conducts research in the psychological processing of advertising, strategic communication, and persuasion. Prior to her doctoral study, she worked in the media and advertising agencies in the U.S. as well as taught communication courses in China. Before joining UIC, she also provided research and consulting work in Canada. Research areas: Cognitive processing in advertising and health communication, strategic communication and persuasion, and social and psychological effects of appearance-focused media contents Office: T2-501-R8 Telephone: 86-756-362-0838 Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
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Joo Suk (Joseph) PARK, Ph.D.
The mainstream of Dr. PARK's research is about attitudinal and behavioral changes when accepting new media technology and perceived credibility on information. The research interests come from his industry experiences of European telecommunication industry of Orange Institute topic presentation on Exa-Scale system, PR director of International Super Computing Conference, head of marketing division of Ethiopian National Super Computer Project, GTC (GPU Technology Conference, San Jose) Presenter, community relations researcher of Korean Institute of Technology, Korean Institute of Better Management - Marketing PR seminar, and researcher of Korean Supreme Court Public Service Promotion. Before joining the industry research projects, Dr. Park served several international business such as eBay AP - Strategy Dept., Team manager, Taylor Nelson Sofres Consumer Panel - Marketing Consultancy, and so on. Office: T2-501-R3 Telephone: 86-756-362-0529 Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
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James EBEL, M.B.A.
James (Jim) Ebel is Associate Professor of Public Relations and Advertising at BNU-HKBU United International College. He previously served as the Harrison/Omnicom Distinguished Professor in Integrated Marketing Communication at West Virginia University and as a Clinical Professor of Entrepreneurship at the University of Tennessee at Chattanooga. He also held the role of Chief Marketing Officer at the University of Mississippi. Professor Ebel is a recognized expert in Brand Positioning as a result of his three decades work as a Corporate Executive and as CEO of CenterBrain® Partners, Inc., a Positioning Consultancy with offices in both China and the U.S. His work has led to the launch or repositioning of nearly 220 brands in 70 different consumer and business categories. Ebel’s book, CenterBrain Thinking©, was published in the U.S. in 2009, and a Chinese language edition was published in 2017 by Peking University Press. Office: T2-502-R5 Telephone: 3620660 Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
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Renata WOJTCZAK, Ph.D.
Dr. Renata Paulina Wojtczak is Assistant Professor of Public Relations and Advertising at BNU-HKBU United International College in China. Her field of expertise includes visual communication in areas of marketing, advertising, branding, and persuasion. She is researching various forms of presentational symbols, their meanings and interpretations at cultural (mainly Poland and China), group, and interpersonal levels. Dr. Wojtczak possess both industrial and academic experience in marketing, advertising, and communication. She received her PhD degree in communication from Hong Kong Baptist University in 2014. Before pursuing her academic career, she worked as a marketing manager and graphic designer for various international lifestyle, tennis, ski, snowboarding and skateboarding brands, e.g., HEAD, Etnies, Es, Emerica, Element, 32, Vonzipper. Office: T2-502-R21 Telephone: 86-756-362-0803 Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
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Xiaying (Richard) XU, Ph.D.
Dr. Xu currently teaches classes in Introduction to Communication, Language Media and Culture, and Applied Ethics in Humanities and Social Sciences. He taught Intercultural Communication, Interpersonal Communication, Introduction to Critical Communication and Culture at the University of Macau before joining UIC in September 2016. His research interests are focused in the areas of cultural and creative industries; popular culture; advertising culture, etc. He has published several refereed articles in English on international academic journals including Communication, Culture and Politics Journal, and Asian Cinema. He has also published a few journals in Chinese on CSSCI indexed journals including Film Art and Contemporary Cinema. In practice, he is interested in public relations and advertising campaigns and advertising photography. Office: T2-502-R6 Telephone: 86-756-362-0507 Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
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Xin Zhao, Ph.D.
Dr. Zhao currently teaches classes in Digital Media, Communication Research,and Professional Communication Skills. She taught Studying Digital Media, Media, Gender and Sexuality, Strategy, Marketing and Branding, Theorising the Media, Introduction to Media History, and English in the Media at Swansea University (Swansea University-Heilongjiang University joint program in media and communications) before joining UIC in August 2018. Her research interests lie in the intersections of international communication, mediated public diplomacy, and media representations of topics of environmental protection, financial issues, and gender and sexuality issues. She is particularly interested in the media representations of China’s international responsibility and its role as a responsible big power. She has a background of research with the perspective of social constructionism and the Foucauldian discourse theory. Now she is expanding her research visions by integrating constructive journalism, environmental communication, and health communication with her existing research profile, and experimenting the combination of quantitative research methods and qualitative research methods in the above research topics. She has published in SSCI listed journals including Journalism and presented in international academic conferences including Political Studies Association annual conference. Office: T2-401-R4 Telephone: 86-756-3620045 Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
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Chai Lee (Chally) LIM, Ph.D.
Dr.Chally Lim obtained her Bachelor of Communication (Hons) with First Class Honour and PhD in Communication from Malaysia.Prior to joining UIC, Dr Lim was the Head of Department of Mass Communication and taught various courses related to Communication and Corporate Communication in a private university in Malaysia. She has presented a number of research papers at various international conferences and has been invited to Center for Asia-Pacific Area Studies (CAPAS), Academia Sinica, Taiwan as presenter in 2015. Before pursuing her academic career, she worked at one of the largest media agencies, Mindshare, for media planning. Her research interests include Ethnography, Communication, Organization Space, Malaysian Chinese, Identity Studies and Non-Western Perspectives. Office: T2-401-R8 Telephone: 86-756-3620041 Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
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