Assistant Professor
Programme of Public Relations and Advertising

Office: T2-502-R21
Tel: (756) 3620803
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

                                          PRA Dr Renata Wojtczak  
Academic & Professional Qualifications
  • Ph.D. 2014:   Cross-Cultural Communication. School of Communication at Hong Kong Baptist University, Hong Kong. “Persuasiveness of sex: A comparison between generation-Y in China and Poland in Langerian act-based terms.”
  • M.Sc. 2004: Marketing and Management. University of Economics in Krakow, Poland.
Academic Interests
  • Visual communication
  • Culture
  • Presentational symbolism
  • Branding, Marketing, Advertising
Selected Research Project / Grants
  •  2018-2019: BNU-HKBU United International College, Zhuhai, China.  UIC Research Grant (2018-19): “Cultural environment for expression of intimacy in China and Poland: Visual analysis of national emblems.”
  • 2015-2016: BNU-HKBU United International College, Zhuhai, China. UIC Research Grant (2015-16) R201611: “Rediscovering Chinese Sexuality in a Context of American Popular Culture Symbols, Max and Caroline from ‘2 Broke Girls’.”
 Selected Publications

Wojtczak, R. Examination of agentic and communal identities of Poland and China through visual analysis of the countries’ national emblems. Book chapter in De-Westernzing Visual Cultures: Perspectives from Global South as a part of a book series Intercultural and transcultural communication published by NOMOS.

Courses Taught

Undergraduate courses:

  • Communication Theory (6 semesters)
  • Communication Research (3 semesters)
  • Branding in Advertising (4 semesters)
  • Principles of Advertising (8 semesters)
  • Professional Communication Skills/Public Speaking (2 semesters)
  • Introduction to Communication (1 semester)
  • Visual Communication (1 semester)
  • Integrated Marketing Communication (IMC) (1 semester)
  • Advertising Strategy and Planning (1 semester)
  • Advertising Management (1 semester)
  • Final Year Project (FYP) (10 semesters)

Graduate courses (MA in Communication):

  • Introduction to Communication Campaigns (1 semester)
  • Integrated Marketing Communication (1 semester)