Media Education in an Uncertain and Polarized World

 

由北京师范大学 - 香港浸会大学联合国际学院媒体素养教育中心以及西交利物浦大学媒体与传播系共同主办的国际会议“不确定性和极化世界下的媒体教育”现正对外征稿。稿件摘要的截止提交日期为2021年4月16日

 

据征稿启事,疫情时代的不确定性以及加剧极化对高等教育带来了前所未有的挑战。这样的挑战对媒体教育来说尤为紧迫。一方面,由于媒体教育的开展涉及媒体技术的培训和使用,该领域关于远程学习的有效性及其社会和伦理涵义的讨论会更为显著。另一方面,因为这场全球性公共卫生危机加剧了各国和各阶层之间的社会与经济发展不均,后疫情时代的人们将更加关注高校媒体教育中可能出现的包容与多样化缺乏现象。

 

为及时关注和讨论这些议题,上述两校从事媒体教育的部门将合作于2021年6月12日-13日在位于珠海的北京师范大学 - 香港浸会大学联合国际学院校园内举办该学术会议。投稿可涉及的具体议题和其他事项,请参阅英文版的征稿启事。

 

Media Education in an Uncertain and Polarized World

The advent and impact of COVID-19 have highlighted dramatic uncertainties in a more polarized world. Existing literature on the consequences of COVID-19 has confirmed the intensification of divergences of views and behaviours on various social and political issues, e.g. perceived risks associated with the novel coronavirus, concerns with the lifting of restrictions imposed by the governments and the use of news media for providing information about the pandemic (de Bruin, Saw & Goldman, 2020). 

The uncertainties which persist and characterize the COVID-19 Era have brought massive challenges to the practices of higher education as a result of deepened polarizations. Such challenges are even more pressing to media education. On the one hand, the delivery of media education, which involves both the training and use of media technologies, has to address the academic effectiveness of distant learning and its social and ethical implications in a context of instability. On the other hand, COVID-19 has put media education under magnifying lenses highlighting how lack of inclusion and diversity persists in the university sector. 

This is also the case because the world health crisis would not only “intensify social and economic inequalities across different higher education systems” (Mok, Xiong, Ke and Cheung, 2020) but also across different social classes within the same society.  

To address these timely and pressing issues in media education, the Media Literacy and Education Center (MLEC) at Beijing Normal University-Hong Kong Baptist University United International College (UIC), Zhuhai, China and the Department of Media and Communication at Xi’an Jiaotong-Liverpool University (XJTLU), Suzhou, China will jointly organize a research conference which aims to explore the challenges and opportunities of media education in the more manifestly uncertain and polarized world brought by COVID-19. 

The conference will be held at the UIC campus in Zhuhai, Guangdong Province on June 13th and 14th, 2021. The conference attendees will be able to participate either in-person for those in China and virtually for those outside of China, due to the current travel and pandemic control restrictions.

We are open to contributions regarding media education in the post COVID-19 Era in different countries. Possible themes include but are not limited to:

•Theoretical frameworks

•Emerging learning models

•The application of Western teaching principles in non-Western countries

•Media education in transnational universities

•Teaching media law/ethics

•Accreditation standards of media education

•Media education in countries that are making a transition to democracy

•The gap between academia and the industry

•Fieldwork policies and learning outcomes

•Teaching in collaboration with the industry

•The structure of media studies curricula

•Student awareness of politics

•Managing student expectations

•Technology-enhanced teaching

•Community-based educational projects

•Student media

•Education as an agent of change

•Education as a way to maintain the status quo

•Internationalization of educational strategies

•Media studies as a reservoir of transferable skills

•Media literacy

•Political and market influences on media studies curriculum design

•Media studies and ideological/political indoctrination

•Student health

•Inclusion and diversity

•The right to privacy in education

 

Key dates

 

Abstract submission deadline: April 16th, 2021

Notification of acceptance: May 1st, 2021

Conference registration: June 12th and June 13th, 2021

Conference: June 13th- 14th, 2021

 *Please send in abstracts of max 500 words to 该Email地址已收到反垃圾邮件插件保护。要显示它您需要在浏览器中启用JavaScript。

 

Conference Organizing Committee

 

Dr. Jesse Owen Hearns Branaman (该Email地址已收到反垃圾邮件插件保护。要显示它您需要在浏览器中启用JavaScript。), Associate Professor, Media and Communication Studies Program, Beijing Normal University-Hong Kong Baptist University United International College, China

Dr. Richard Xiaying Xu 

(该Email地址已收到反垃圾邮件插件保护。要显示它您需要在浏览器中启用JavaScript。), Assistant Professor, Public Relations and Advertising Program, Beijing Normal University-Hong Kong Baptist University United International College, China

Dr. Xianwen Kuang 

(该Email地址已收到反垃圾邮件插件保护。要显示它您需要在浏览器中启用JavaScript。), Associate Professor, Department of Media and Communication, Xi’an-Jiaotong Liverpool University, China

Dr. Diana Garrisi 

(该Email地址已收到反垃圾邮件插件保护。要显示它您需要在浏览器中启用JavaScript。), Assistant Professor, Department of Media and Communication, Xi’an-Jiaotong Liverpool University, China

*Please contact the committee members above if you have any questions about the conference. We look forward to receiving your abstracts!

 

 

Media Literacy Education Center – Project Manifesto,Dec 2020

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What does media literacy education entail? If we look at literacy for language, it means being able to communicate effectively in writing and orally to a certain standard.

For media literacy it is different. It does not necessarily involve being able to create media: to use the ‘language’ metaphor, media literacy is more like ‘linguistics’ than writing or presentations skills.

Media literacy emphasizes understanding how media is made and consumed:

  1. What pressures and constraints media producers face,
  2. How this affects the texts they make, both in topics they cover, how groups are represented, and language choices, and
  3. The different ways in which audiences understand the media texts.

Topics

Therefore, in the UIC MLEC, we need to focus on exploring all three of those areas. This includes the production of multi-media content dealing with, but not limited to, the following issues:

  1. Production
    1. Behind-the-scenes view of media companies, looking at how they function, interviews with multiple professionals
    2. Interviews with individual media producers about their job and career
    3. Examinations of controversies involving media professionals, especially concerning ethics
  2. Texts
    1. Looking at language choice in media texts (i.e. terrorist vs freedom fighter) in a critical or comparative approach
    2. Looking at the range of topics covered in recent media (movies, TV, news, etc), and what affects that
    3. Looking at reasons for representation of different groups (i.e. nationality, race, gender, class, hobby)
    4. Analyzing recent controversies and discussions in the media about language, media agenda, and representation as well.
  3. Audience
    1. Small discussions, vox pops, etc, with audience members about their understanding of how media works and recent controversies, including issues such as trust, fact-checking, bias, or anything else the public thinks about media
    2. Issues about prosuption, self-media, audience feedback mechanisms, etc

Scope

The MLEC is student-centered, faculty-supervised, well-funded, public-facing, and educational, informational, and entertaining. This means:

  1. Projects are to be conceptualized and scripted by students, with feedback from IJ/MCOM/PRA faculty member(s) to ensure suitability
  2. Projects are to be researched, filmed, and edited by students
  3. Student helpers will lead with the organization and completion of projects, ensuring quality
  4. Funding is available (upon successful application) for reasonable costs and the labour involved
  5. Videos will be distributed via social media and other methods.
  6. The content will be aimed at educating and informing the public about media literacy topics in an entertaining way

Content

All multimedia content created for the MLEC should follow the following criteria when possible

  1. Be professionally produced
    1. Good camera work
    2. In-person or high-quality virtual interview footage
    3. Consistent sound (use lapel and boom mics, etc)
    4. Clear editing and tight structure
    5. Concise scripts
  2. Be created in a way which clearly mimics modern digital media forms (i.e. video chat, horizontal orientation, TikTok videos, etc) but is not necessarily super high-quality
  3. Be in English as much as possible (unless interviewees, etc, cannot speak English well) and have bi-lingual (Chinese and English) subtitles
  4. Contain a mix of newly recorded video and suitable graphics (data, maps, animations, etc) and when appropriate properly-attributed archival footage
  5. Modern and well-designed titles, transitions, intertitles, and credits that fit the theme of the video

²  Alternately, MLEC can develop a standard aesthetic that videos have to adhere to (i.e. coherent colour scheme, font, theme music, etc)

  1. As mentioned above, delivered in an educational, informational, and entertaining way, while not dumbing the content down.